Search Integrations & Web Development @MediaAlpha
Industry leading ad tech built into a network of vertical search websites.
Ensuring the highest quality leads for insurance sales, education, travel, and more.
As a developer at MediaAlpha, I was responsible for scaling up our integrations within our network of partner sites, attracting leads from specific markets.
Contributions
My work at MediaAlpha leaned heavily into front-end web development and had direct impact on the amount of traffic our services brought in for our customers.
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I constructed and styled countless websites using Javascript, jQuery, HTML and CSS, within a Perl backend.
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After setting up integrations with our platform, I was able to see user data flowing into our leads network. I would further customize the sites to ensure the desired data was collected.
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I’d work with Product Managers and UX Designers to execute their plans in accordance to customer expectations, and perfect each pixel.
Cross-Functional Collaboration
Worked closely with UX/UI designers to translate design mockups into functional web components.
A/B Testing
Participated in experiments to test different UI variations, using data to guide design decisions.
Framework Expertise
Utilized front-end frameworks such as React to build scalable and maintainable web applications.
Performance Optimization
Implemented lazy loading, code splitting, and other optimization techniques to improve page load times and overall performance.
Testing and Debugging
Conducted unit and integration testing using tools like Mocha, ensuring code reliability and robustness.
API Integration
Integrated RESTful APIs to fetch and display dynamic data, enhancing user experience with real-time information.